Core narrative for CLEVR Engineering A/S
Why we exist:
At CLEVR, our core service is to provide experienced engineers who make complex development projects simpler, stronger, and more valuable for companies and consultants alike.
Our mission is to create long-term collaborations through relationships that are based on mutual trust, integrity, and high professional quality.
How we make a difference:
CLEVR creates value by combining deep technical insight with a human approach. By understanding both the customers’ needs and the consultants’ strengths, we deliver solutions that don’t just work – they create a lasting impact. We enable companies to focus on their core business while helping to solve their technical challenges.
Our most important values:
- Orderliness: Everything we do must be able to withstand the light of day.
- Trust: Relationships built on transparency, understanding and honesty.
- Professionalism: Experience is the driving factor. We work intensively and in depth to ensure that solutions are sustainable and well thought out.
- Flexibility: We meet both customers and consultants where they are.
How we are different from others
At CLEVR, customers only pay for what they get – with no hidden fees. Consultants work under free terms with no strings attached, and we prioritize a personal, honest dialogue instead of standardized solutions. This transparent model sets us apart and creates long-term value.
What do we stand for?
CLEVR stands for propriety, quality, honesty, and respect. We are dedicated to creating solutions that last and relationships that last. Our consultants are our most important asset, and we invest time and resources in selecting and matching them perfectly to the tasks. It makes sense – both for the customers, the consultants and us.
How we stand out:
CLEVR is more than just a consulting company – we are a partner that thinks long-term.
We listen, learn, and always deliver with our sights set on creating real value for our customers. Our unique ability to understand the world of technical development and create personal relationships makes us a value-creating partner.
Trust
Any collaboration is based on trust.
For us, an agreement is an agreement. Clients and consultants must be able to rest assured that we are able to match the consultant with the task – every time.
Thoroughness
The consultant is more than just a CV.
We ensure that the person behind the resume thrives in the team and in the task at hand with the client.
Transparency
It is important that there is full trust in us as a consultancy. We therefore play with open cards.
This means, among other things, that the parties involved know the finances of the agreement.
Fairness
We do not want to hinder the cooperation between clients and consultants.
We therefore have no clauses in our contracts.



At CLEVR, we are aware that environment and well-being must be taken seriously.
The environment surrounding our consultants and employees, whether they are out with customers or at home in the office, means a lot, there must be a good match so that the task fits the person and qualification.
Like ‘old plants in new soil’, a person placed in the right role can experience increased well-being, which gives energy and job satisfaction.
Employees walking around whistling at work sends a good signal.
Kids Aid charity

CLEVR supports Kids Aid because the thought of children in need hurts most people, here we can help make life a little easier for some of these young people, the joy of seeing them light up because others help them is worth it.
Kids Aid is a charity that organizes events to raise money that can be used to help children and young people in need.
Odense Robotics
Started by Universal Robots and MIR, Odense has become a central part of the development of the Robot and Drone industry. CLEVR has chosen to become a full member of this environment, as the development area ’embedded software and hardware’ is the heart of our own company. Who knows if we can help the next entrepreneur/startup succeed – we are ready to find the answer and help.
Who Are We?
Behind CLEVR is an experienced team headed by Brian Hørup Obel. With more than 100 man-years between us of development experience, we know what we are dealing with.
Management and Sales
Developers
Administration
The board of directors
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25 års erfaring med C – level. Nøgleordene er; Ledelse, Organisations & Forretnings udvikling, udarbejdelse af strategi på koncern og Business Unit niveau.
Opbygning af Partnerskabs-aftaler, Integration og sammen lægning af forretningsområder, organisationer & virksomheder.
Opbygning af Kundekultur med fokus signifikant løft af NPS og Kundetilfredshed, Drifts- & Procesoptimering, Human Ressource Development, Performance Management, Compensation & Benefits m.m.
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Det professionelle udgangspunkt er indkøb, alt fra detailindkøb til strategisk indkøb.
Herudover ledelse og udvikling af indkøb og forsyningskædefunktioner i flere brancher.
Anvender en Total-Cost-of-Ownership tilgang i samspillet med kunder og leverandører, og søger altid at se på tværs af virksomhedens samlede værdikæde.
Fokus er på mennesker i et tæt, tværgående samarbejde, som giver en styrket eksekveringsevne og sikrer en positiv kundeoplevelse.
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+30 år’s erfaring i elektronik- branchen. De første årtier med roller i Indkøbs og Procurement ledelse i virksomheder som Alcatel Kirk, Velux og Martin Professional (Harman), hvor et af fokusområderne var at skabe stærke relationer imellem R&D, produktion og eksterne leverandører.
Også i den danske ledelse hos komponentdistributørerne Abacus/Avnet og Arrow Electronics.
Er medejer af ETK EMS A/S med repræsentation i flere afdelinger i Danmark og Thailand.
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